ATM Sales: Part 4, Closing

Thursday, March 17th, 2011

So, you’ve carried out all the initial phases of the sale and it’s now time to close. You’ve prepared for the sale and assessed both your client and the location. After weighing all considerations it’s now time present the contract to your client and to attempt to get him to sign. As mentioned in Part […]

ATM Sales: Part 3, Assessing the Location

Wednesday, March 9th, 2011

Once you have assessed your customer’s needs you need to assess the true viability of the prospective location.  There are a  number of criteria you need to consider to understand the the location’s potential for success.  Some of the first things you need to ask your prospect: What kind of foot traffic does the location […]

ATM Sales: Part 2, Assessing Your Client’s Needs

Tuesday, March 1st, 2011

Ok, so you’ve come prepared to your face-to-face sales meeting with your client at his business.  After an introduction and asking generalities about your client’s business, it’s important focus on your client’s needs.  Instead of becoming “salesy” and telling him about how great your company and your programs are, it’s time to sit back and listen […]

ATM Sales: Part 1, Approaching the Sale

Tuesday, February 22nd, 2011

By nature, many of us ATM operators are not natural salesmen.  In fact, for those of you who are drawn to the more mechanical side of the ATM industry you may downright despise the selling aspect of the business.  But, as small business owners with likely one or no employees, we’re thrust into the role […]

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