Phone Lines for Your ATM

By Vito | January 26, 2011

Those pesky phone lines we need for our ATM’s can cost us $20 – $30 per month.  That may not seem like a ton of money, but sooner or later it all adds up.  Just another cost of doing business, right?  Well, there are certainly viable alternatives these days, especially with internet TCP/IP connectivity.  But, as we all know most of our target businesses (c-stores, gas stations, bars) are not well-equipped with high speed internet.  When we do have that connectivity, sometimes there are security concerns with having to connect in a special manner to the existing routers or other complications.

Another popular alternative is the wireless dial up devices we can install inside the ATM.  Sometimes these devices are much more cost-effective than a traditional land line, however they too aren’t free.  Aside from that, you have to know the area in which you’re placing your ATM and ensure that the particular network (Verizon, AT&T, etc.) has a strong signal in that area, otherwise the phone call won’t go through.

So, if your ATM machine is conducting fewer than 300 transactions per month, why not ask the owner to share one of his existing lines?  After all, the calls generally tend to last less than 60 seconds.  Some operators might be timid to ask, but often times a business has a second line or fax line.  It’s perfect to simply piggyback off one of these, and voila, you save $30 per month ($360 per year).

They key is to offer professional installation of the split.  Find yourself a local contractor who can install phone jacks for $100 per jack or less.  From time to time this may cost more because the job is difficult, covers lots of distance, etc.  However, even if you end up paying $200 for a one time installation this is still a vast improvement over the monthly recurring phone line bill.  Working with a professional contractor to handle the jack gives your client comfort that nothing messy is going to occur with the phone line (phone lines can be touchier than you think), and ensures that the job is done cleanly and looks good.

If you’re location has heavy volume, than a dedicated line is a good idea.  But for low to medium volume locations, ask the owner of the establishment to share the burden and you can surely save yourself a nice chunk of money every year.

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