Clean ATM, Clean Image

By Vito | May 31, 2010

OK, so many of us who own or have owned ATM machines are probably aware of the fact that retail ATM’s can often harbor distrust and get a bad rap.  I once had a woman tell me about how one of those “ghetto” ATM’s ended up capturing all her information leading to a case of identity theft.  Other friends of mine have told me how they simply “don’t trust those things”.  Well, regardless of what you do there will always be a great number of people who are reluctant to use retail ATM’s, for one reason or another.

However, one of the simplest things you can do to help maintain trust in your machine is to keep it clean!  Yes, as obvious as that may sound, I can’t stress how important this can be.  There are tons of reasons why businesses don’t succeed, but any business that is dirty (perhaps with the exception of a mechanic’s garage) tends to scare customers away.  An ATM machine is no different.  Besides the mistrust factor, people simply don’t want to touch dirty things.

So, keep your ATM clean.  One solution is to carry handy-wipes, those things similar to baby wipes that are already moist with cleaning solution.  They’re cheap and you can get them at any general store or drug store.  They’re great for wiping the keypads and the sides of the machine.  I had some constantly in my car for a while, but beware, if you’re in heat often they’ll dry up and be useless.  Another tactic is simply to ask the business owner to borrow a wet cloth or rag.  Ultimately, I liked this choice better, the rag seems to be a little handier, plus you don’t have to walk into the store with any cleaning supplies, just simply borrow what’s there.  You should also keep the screen clean, but sometimes after using a damp rag you’ll have to take a dry napkin or tissue to wipe down the streaks.

As for cleaning the innards of the machine, rubbing alcohol is a great way to keep the belts clean and to wipe down any cogs that might need it.  Although the machines certainly get dirty inside, you probably only need to clean the belts every 6 months or so.  Cleaning the rollers, similarly, is a good idea.  So, as you would any piece of business equipment, keep your ATM machine clean and retain more customers.

Topics: Maintenance | 2 Comments »

2 Responses to “Clean ATM, Clean Image”

  1. Joe Breig
    11:57 pm on October 26th, 2010

    How did you “Land Big Contracts?”

    I am in the process of establishing two new very big acct’s. Is there any interesting tips that you can provide me in order to help seal the deal after I already have my foot in the door in a favorable position. (Knowing that the landlord does not care for existing ATM Owner)

    Note: I’ve stated all benefits I can think of via email of working with Breig ATM Service.
    Location I am referring is “cash only” business runs through well over 100k per month.

  2. Vito
    9:48 am on October 27th, 2010

    If the landlord does not care for the existing owner, I can imagine it is for one of two reasons:

    1. The current ATM operator does not keep the ATM full of cash at all times.
    2. The current ATM operator is not honest about paying the owner it’s fair share or does not pay the owner on time.

    These are the two biggest problems I see with operators. Make sure you reassure the landlord you will not commit either of these errors then be true to your word and deliver!

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