How Can You Not Have a Website?

By Vito | October 23, 2010

News bulletin: A new powerful marketing tool has revolutionized the way we do business, market, communicate with customers…. Yes, it’s called the internet! It still stuns me how many ATM operators (not to mention business owners in general) still do not have websites. Owning a business these days and not having a website is like owning a sailboat without a sail.

Of course, this may not sound like an earth-shattering revelation to most, however it’s sadly true that many successful ATM operators do not have any web presence. There are misconceptions that a website costs tons of money, is really not all that important (after all certain operates grew efficiently ten years ago without a site), and is just not that big of a deal.

Times change and the internet is revolutionizing the world as we know it. You’ve discovered me here, so you know that without this whole internet thing you wouldn’t even be reading this blog. Granted, not everybody can afford an expensive fancy site, but you can put together the most basic of websites for a couple hundred dollars. Of course, as your business grows you can either revamp the site, or tear it down and build a more complex one from scratch. I initially invested approximately $15,000 on a website back in 2004, which undoubtedly is a ton of money. However, within the first two months I landed a contract that yielded me over $6,000 in profit.

Ultimately, my website and web presence produced 85% of my business over the years, I would have been lost without it. The site more than paid for itself many times over. The beautiful thing is that nowadays sites can be put together for a fraction of that cost and still produce amazing results. So, for the old-schoolers or naysayers of the internet concept, please believe me that it’s a crucial tool to your success in the ATM industry, as it is with any business nowadays. Do some research, and even if you have some doubts, you’re likely to find avenues to put an initial site together for a couple $100. Once up, you will have a recognizable presence to the rest of the world.

I will discuss in later blogs how exactly to make that website earn you profits through various marketing methods that were highly successful for me.

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